Mission, Vision and Values
The concepts of Mission, Vision and Value Proposal should translate the company's objective: its current situation and where it wants to be. They should be adopted as a whole set of concepts, in order to guide all employees in their everyday work, and align their words and actions. The purpose of defining Mission, Vision and Value Proposal is to harness human, material and financial efforts focused around a common objective.
Mercantil do Brasil recently conducted a study to reformulate its Mission, Vision and Value Proposal. The aim was to produce something simple, easy to remember and appropriately translating the bank's position in the market.
Mission
Putting together financial solutions based on excellence and differentials in relationships, ensuring appropriate returns for corporate capital, fair compensation for human capital, and responsible socio-environmental performance.
Vision
Perpetuating the business securely, profitably and competitively.
Values
Providing financial solutions through relationships based on simplicity, efficacy and differentials.
Key attitudes for our Customer Commitment:
- Sobriety: building relationships with customers based on confidence and ethical conduct;
- Agility: responding to customers in good time;
- Assertiveness: serving customers simply and efficaciously;
- Knowing its customer: understand customers' needs and catering for them with MB products.
